Product Marketing Manager (m/f)

Zagreb, Croatia

Gideon develops autonomous, collaborative and modular robot platforms and autonomy technologies for unstructured, human environments. Our robots are designed to assist operations in various industries. In our teams in Croatia, US and Germany, we have gathered 100+ super-talented people, including twelve PhDs and 50+ Masters of robotics hardware and software engineering. We are an ambitious team of constantly learning dreamers, with different backgrounds, skills, and experiences. Above all, we cherish the curiosity for understanding and solving our customer’s toughest mobile automation challenges. We are fast to deliver, have a team-first mindset, and we’re humbled to have the opportunity to work with so many great colleagues, customers, and partners. Gideon is going through an exciting phase of rapid growth.  


Gideon is searching for a passionate and experienced Product Marketing Manager to join our team and pioneer the product marketing function within the company. As Product Marketing Manager, reporting directly to the Marketing Director, you will operate as the "voice of the customer" gaining a deep understanding of their pain points and buying journey. The Product Marketing Manager is responsible for our go-to-market strategies, owns messaging and positioning, market research, crafts marketing, and sales enablement content, and supports the execution of the marketing strategies across a number of channels.


Responsibilities:

  • Develop and maintain a deep understanding of Gideon Brothers' product offerings and competitive positioning and clearly articulates into a compelling value proposition. 
  • Utilize research, insights, and product understanding, identifies target customer segments and relevant personas. Develop product positioning, segmentation, messaging, and value propositions. 
  • Design robust product marketing plans and go-to-market strategies in line with organizational objectives and overall strategies; drive new product and feature marketing launches,  maintain project calendars, and manages the cross-functional implementation plans - ensuring flawless product marketing launches. 
  • Crafts messaging and content to articulate the value proposition of Gideon Brothers' product capabilities, including demo videos, use case documentation, partner/customer references, personas, presentations, blog posts, white papers, web content, product positioning statements, etc.  
  • Develops a deep understanding of consumer/distributor needs through qualitative and quantitative research, creates data-driven and impactful insights for other teams, scrutinizes market trends, and reports on the competitive landscape. 
  • Partners closely with Product, Customer Success, Sales, and other cross-functional teams to create and deliver enablement content for product and feature releases.


Your profile:

  • 4+ years experience with product marketing for high-tech or emerging technology.
  • Demonstrated ability to translate highly technical information into clear and compelling sales enablement and marketing content which uniquely position product strengths. 
  • Extensive experience creating product marketing materials including: use cases, detailed personas, key themes, customer lifecycle messaging, value propositions/return on investment, etc. 
  • Strong technical aptitude. Ability to rapidly grasp complex technical product details and translate them into value-based messaging. 
  • Experience developing and executing thoughtful, strategic, and actionable product launch plans which take complex technology and translates it into compelling narratives.
  • Experience conducting qualitative and quantitative market research.
  • Bachelor's degree or above in Engineering, Marketing, Communications, or related field preferred, but not required.


What makes you stand out:

  • You are a team player; committed to helping create an inclusive team environment.
  • You are always curious and a lifelong learner.
  • You are energetic, upbeat, self-starter; demonstrated excellence in time management, planning and detail-oriented.
  • You are passionate about robotics and always curious to understand how things work. 
  • Open to feedback and trying new things. 


What we offer:

  • Joining an R&D team working with state-of-the-art algorithms and helping develop breakthrough AI solutions in several fields, including computer vision, semantics, and navigation.
  • Meal-subsidy program.
  • Kindergarten allowance/Tourist voucher.
  • Flexible working hours & the opportunity for occasional remote work.
  • Baby bonus.
  • Health check-ups.
  • Christmas & Easter bonus.
  • Internal talks - fun deep dives into different fields of expertise.
  • Well-equipped testing hall right next to the Zagreb office.
  • Exposure to the latest technology and top-notch tools.
  • Relaxed and friendly working environment and supportive colleagues.
  • Working in a dynamic and exciting industry and in a multidisciplinary environment open to cross-divisional collaboration.


Are you ready to join us? Drop us your CV and let's have a talk!

Product Marketing Manager (m/f)

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Product Marketing Manager (m/f)

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